Eleanor Banco is a Brand Growth Strategist specializing in elevated activations alongside integrated communications. With a focus on market penetration strategies for discovery and established brands, Eleanor creates meaningful retail and customer acquisition plans with the goal of setting new eyes on brands and conversion.

Eleanor spent years in the luxury space managing clients at Paul Wilmot Communications and Conde Nast where she oversaw communications and special events for Style.com (now Farfetch.com) & Teen Vogue. Before starting her own consultancy in 2013, Eleanor held the position of Director of Communications and Special Events for Saks Fifth Avenue and Saks.com. She offers her experiences within the agency, editorial and retail sectors to her clients. Eleanor is a current Board member of the Museum at FIT’s Couture Council.